1. Latest Posts: The first thing you'll notice is that comments are no longer shown in the default feed. Instead, the main feed on Amplify now solely includes the latest posts by people you follow. At first, while this may seem counterintuitive to our objective of sparking conversation, we've come to believe that including the latest comments in the main feed creates a confusing interface for newcomers and has the unintended, but not surprising, consequence of giving each new post less time to be seen. By only including the latest posts, and tweaking the design a bit, we expect more people will find it easier to read and comment upon a higher number of posts. As a result, a greater percentage of posts should end up being talked about, and the conversation should spread across more people and more posts, instead of being concentrated amongst those that quickly generate attention.
2. The Conversation: The second tab on Amplify now provides a mash up of the latest posts, comments and recommends by users you follow. For people who are interested in and adept at keeping up with multiple conversations, this is the place for you.
3. Email notifications: For all users, new and old, email notifications for comments on your own posts as well as follow up comments on posts you previously commented on are now turned off (anyone who would like to turn them back on can easily do so by going toSettings >> Email Notifications). Though it is common on the web for services such as Amplify to email comments to users, we believe this can be annoying and overwhelming, and that it puts the needs of the service provider over those of users. We want you to be able to read and reply to comments on Amplify at your own convenience, when you feel like it. Alerting you via email that there is a new comment just doesn't seem necessary. Anytime you want to check, you know where to find Amplify. And we've got a nice prominent tab that says "@Mentions of me" that includes a numerical indicator telling you when there are new comments directed at you. So you're free check it as often or as infrequently as you like.
Also keep in mind that there are links on the right side of each feed that let you see the latest activity on your posts and and all follow up comments on posts you previously commented on. We also send a daily email that gives each user a summary of action on their posts over the past 24 hours. If that's not enough, then for anyone who prefers to get emailed in real-time when there are new comments, you can easily turn notifications back on. But that should be your choice to make, not ours.
4.Comments and Recommends: In all feeds, the number of comments and recommends on a post are no longer joined together, but are instead displayed separately. Clicking on the number of comments will open the comment thread and clicking the number of recommends will open a window showing you the names and faces of people who have recommended that post. By handling recommends like this, we think you'll find it a helpful way to meet and follow new people who recommend content you like.
5. Bumping into people: We really love the new "bump into" feature on Amplify and have received very positive feedback about it. To make it easier to notice, we've slightly redesigned the site header and moved it to a more prominent location.
Enjoy!
Eric Goldstein
CEO
egoldstein.amplify.com
See this Amp at http://amplify.com/u/eknj
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